Tuesday, November 8^th 2011, 10:30AM - 1:00PM
Microsoft Corporation, 1290 Avenue of the Americas, Sixth Floor, New York, 10104

Agenda

10:30AM - Registration
11AM - 1PM Engagement Marketing plus 30 Tips
1:00PM - Networking

Note: feel free to bring your lunch

Security check-in required!

Engage Fans with Engagement Marketing

Is your manager, client or organization looking for a better way to reach their target audience, fan base, donors, members, or colleagues?  How can you keep their audience coming back for more? What's the best way to stay top-of-mind with the people that need to be in-the-know, in a way that saves you precious time and money? Fuel their passion and sustain long-term, meaningful connections with Engagement Marketing: building the relationships that build interest, highlight publicity, increase excitement, and grow their passionate fan base.

In this workshop you'll learn how to:

• Identify appropriate Engagement Marketing technology that will help you exponentially increase your impact, track your effectiveness, and save you time and effort;
• Transform your client's everyday experiences into provocative, engaging content that encourages re-sharing and promotes word-of-mouth;
• Understand how to acquire and interpret fan feedback, and turn that publicity into viral content that keeps folks talking!

Whether it is to increase attendance at events, build a fan base, drive membership or to follow-up with your existing network, "E-marketing" gives organizations of all sizes access to mass markets. This seminar covers the basics of email and social media marketing, why it works, and how to use it to get results for your organization.

Presented by Ellen DePasquale, Regional Development Director, Constant Contact

Ellen's 20 years of entrpreneurship started as a personal bookkeeper for high-wealth individuals which developed in becoming a well-known software expert, leading to her current position with Constant Contact. Her technology best practices and business efficienty advice has helped small organizations better understand how automation can assist them in building customer relationships that grow their businesses. Author of It's About Time: Time Management Tips From The Software Revitalist™, Ellens practical small business advice has appeared in numerous publications including Crain's New York Small Business, The New York Enterprise Report, Working Woman, Success, and Worth

Show me the Money! 30 Tips using the Microsoft Office System

When working in Word or Excel have you ever thought to yourself, "There's got to be an easier way?"  More often than not, you're right! There is an easier and FASTER way. Attend this live workshop and learn 30 simple tips and tricks in Word, Excel, PowerPoint, Outlook (and more) so that you can...

• Produce professional looking documents, spreadsheets and presentations with minimal effort
• Discover what's new in the Microsoft Office System
• Increase your productivity
• Reduce your work hours
• Spend more time engaging your fan base

In less than an hour, you will learn:

• Keyboard shortcuts to access your files quicker
• How to instantly format long documents in Word that just might make you cry
• Timesaving Outlook tips for managing your inbox and meetings
• Secrets to adding and manipulating data in Excel that you don't want to tell your boss
• Simple ways to manage and organize content in PowerPoint
• and more...

Learn simple technology tricks to save you literally hours of time and produce jaw-dropping results.

Presented by: Vickie Sokol Evans, Microsoft Certified Trainer and founder of RedCape

Vickie is a former personal assistant turned Microsoft Certified Trainer and is a guest instructor for the Estate Management Studies program at the Bespoke Institute in New York City. Vickie uses her experience as a professional assistant and small business owner to create courses that are practical (and fun) for anyone who uses Microsoft Office (Excel, Word, PowerPoint and Outlook). She is the author of the upcoming book "100 Tips in 100 Minutes". Her improv background makes her highly adaptable and flexible during her classes so that you end up learning MORE than what you expected, while having fun!

Here are a few comments from recent attendees:

• You saved us 7 hours of work!
• I am marking my calendar as a day that changed my life!
• Really worth me taking time off from an extremely busy schedule.
• Vickie is hilarious.
• This was outstanding and I would have happily come 2-3 hours earlier for 60 tips from Vickie.
• NOT looking forward to presenting AFTER @redcapeco. #shestoogood
• OMG you are a lifesaver! My brain almost hurts I learned so much today.

Registration Note: This event typically fills up so register early. If you register and cannot make it, please let us know so that we can give your seat to the next person on the waiting list.

This is not a hands-on technology session. Laptops are not required.